The iconic has officially confirmed it will be parting ways with after a long-standing 12-year partnership.
End of a Long Era
For over a decade, played a major role as sponsor and partner of the , helping grow it into one of South Africa’s most loved lifestyle events—blending food, music, and culture.
What This Means
The split signals a new chapter for the festival, with organizers hinting at:
- Fresh partnerships and sponsorships
- A possible rebrand or refreshed experience
- Continued focus on delivering top-tier entertainment and culinary showcases
A Cultural Staple
Over the years, the has hosted some of the biggest names in music while also celebrating top chefs and food experiences. Its collaboration with helped elevate its profile both locally and internationally.
Fans React
The announcement has sparked mixed reactions:
- Some fans feel nostalgic about the end of the DStv era
- Others are excited to see what’s next for the festival
- Many are hopeful the quality and vibe will remain unchanged
What’s Next
While details about new sponsors haven’t been fully revealed, organizers have reassured fans that the will continue—and possibly come back even bigger and more innovative.
Final Thoughts
After 12 successful years, the split between and marks the end of an era—but also opens the door to exciting new possibilities for one of South Africa’s most celebrated festivals.